Amazon SEO 2019 Explained | CTR & CVR

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AMAZON LISTING OPTIMIZATION SEO EXPLAINED FOR BEGINNERS
What parts of the listing affect sales and your ranking & in what ways?

What needs refining & tweaking to increase your click-through rates & get more people onto your listing?

What can you improve to increase your conversion rate, so more people on your listing actually buy your products?

This video in an overview of the structure, what to really focus on, & the mechanics of of Amazon SEO / Listing Optimization.

OPTIMIZE MAIN IMAGE – LOWEST HANGING FRUIT

-Make it take up the most space possible & stand out. Amazon only gives you a very small space for your main image on the search results page, make the most of it to make your product more eye catching.

-We want it to be really well lit. The lighting must look professional or else it’s very noticeable against a pure white background.

-Use an attractive angle. Generally a 15 degree angle looks really good, and a direct top down angle doesn’t.

OPTIMIZE FIRST PART OF TITLE
The first bit of the title should match what the customer is searching for as closely as possible.

If they type something into the search bar that’s subconsciously what their brain is scanning for on the search results.

SECOND PART OF TITLE
The second little bit of your title should be your most important describing information.

People are scanning search results trying to find the product perfect for them.

STEAL TRAFFIC FROM COMPETITOR LISTINGS
According to some data sources, more than 50% of Amazon sales don’t come from the search results page.

They come from people clicking off other listings to land on yours.
Amazon has many sections on every listing to direct shoppers to other products that may be more suitable to them.

-customers who bought this item also bought
-product display ads
-frequently bought together

The main image and the title optimization are even MORE important here because you’re stealing a click directly from a competitor’s listing.

OPTIMIZING CONVERSION RATE – YOUR PRODUCT LISTING
Amazing & well-crafted photos are what sell the product.

So many Amazon customers, especially on mobile and will look at the photos and make their buying decision based on that, the price and the reviews. They don’t even read the rest of it.

A lot of people do this wrong. I have a really good blog post about this here:

BULLET POINTS FOR HIGHER CONVERSION RATE
A lot of people try to keyword stuff the bullet points, making it unreadable.

Amazon’s formatting makes long bullet points look like a giant block of text… & people usually skip right over those.

Make them short, concise and just about the main benefits.
Each one should be about one benefit only so readers can get a clear picture of the main benefits of this product over other products.

OPTIMIZING ENHANCED BRAND CONTENT
You can put a lot of pictures and graphics in there that really show off your product a lot more attractively than Amazon’s normal description.

With professionally done images with graphics & really relevant text, It can increase your conversion rate by anywhere from 2 to 9% based on what we’ve seen with our clients.

I made a comprehensive guide to Amazon Enhanced Brand Content here:

USE THE RIGHT KEYWORDS, NOT THE HIGHEST VOLUME
If you don’t have the right keyword phrases that match with what your target customers are actually searching, you’re not going show up in the search results in the first place.

That’s important for keyword ranking so if you need a guide on how Keywords on Amazon Work, check our my post on that here:

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One Amazon Listing, One Integrated Team

Obsessively Optimized Copywriting, Product Photography, Videos, & PPC for a Cohesive Feel, & High Conversion Rate.

Avoid Miscommunication or Freelancers Who Don’t Understand Amazon. Our Team Has Produced Over 500 Amazon Listings Responsible for Multi-Millions in Annual Sales.

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